SmartBin Brace Israel for Smart City Waste Management with Partnership Agreement

SmartBin are delighted to announce a distribution partnership with Genio, a leading technology solutions provider in Israel. Part of the Portal Ecological Group, Genio are a division set up to provide M2M and Smart City solutions and have a number of SmartBin monitored projects already under way.

Genio’s passion for Smart City solutions, strong association with both munipalities and private waste management companies, and expertise in solution integration were just some of the reasons they stood out as an ideal partner for SmartBin.

As a result of the partnership, Israel can expect to become a region at the forefront of Smart City waste management solutions, marking a huge step forward in how both municipal and commercial waste and recyclables are serviced.

Genio CEO, Roy Golan, expreessed his delight at the agreement. “When we first began the conversation with the Smartbin team, we immediately recognised the potential of the solution in Israel. SmartBin’s monitoring and optimized routing platform is destined to revolutionise all manner of waste collection, meaning collectors become more efficient and cost effective while improving their service to both citizens and businesses alike. We had to become a part of their vision.”

SmartBin Genio Partnership Celebration

In typical Irish fashion, the partnership was celebrated over a pint of Guinness in Dublin, Ireland, the home of SmartBin.

Echoing Genio, SmartBin CEO, Brendan Walsh said “We’re very proud to have established a partnership with Genio. In a short time, we clearly undertood their own vision for SmartBin in Israel and the expertise they had within their team. Together, we expect to have a big impact on the future of the waste management industry in Israel”.

To find out more about Genio, visit